Job Description
Description Job Description | Marketing Manager
Summary As a Marketing Manager at ShipCalm, you will play a pivotal role in driving our marketing initiatives and strategies to attract and convert potential clients.
ShipCalm is a leading third-party operations company committed to delivering seamless and innovative logistics solutions to businesses worldwide. Learn more about us at our website:
Role Accountability & Functions - Manage relationships with third-party agencies.
- Optimize lead generation.
- Ensure brand consistency.
- Key Performance Indicators (KPIs)
- Cost Per MQL (Marketing Qualified Lead)
- Cost Per SQL (Sales Qualified Lead)
- MQL to SQL Conversion Rate
- Customer Acquisition Cost
Essential Duties & Responsibilities - Oversee relationships with third-party agencies and service providers, including paid media, SEO, PR, web development, and radio.
- Enhance the conversion rate of Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs) by improving the quality of MQLs.
- Collaborate with the growth team to refine ShipCalm's Ideal Customer Profile (ICP) and design marketing campaigns targeting the ICP.
- Manage the marketing budget to support all initiatives while optimizing the cost per lead.
- Act as a project manager for various marketing activities, including social media (paid & organic), SEM (paid & organic), email marketing, offline and virtual events, content creation, website management, and more.
- Research and understand ShipCalm’s customer markets and segments.
- Coordinate tracking, attribution, analytics, and data integrations to support a robust sales and marketing engine
- Maximize the number of Sales Qualified Leads attributable to marketing activities.
- Maintain data integrity in all marketing databases.
- Ensure adherence to brand guidelines for all marketing efforts, including partner initiatives and product-related efforts.
- Develop collateral to support sales, onboarding, human resources, and leadership teams.
- Test new marketing initiatives by defining minimum viable test budgets, durations, and success criteria.
- Maintain ongoing performance metrics for all marketing activities.
- Report to work in a regular and timely manner.
Knowledge, Skills, And Abilities - Experience level: A minimum of four (4) years of experience in a Marketing Manager position or similar, with experience in the Logistics or Supply Chain industry highly preferred.
- Education level: A bachelor’s degree in Marketing, or equivalent experience, required.
- Demonstrated success in B2B marketing, preferably with service-based ongoing retainer businesses.
- Proficiency in HubSpot or related CRM tools.
- Experience overseeing web development, landing page development, email marketing, social media, video production, and various marketing channels, both technical and non-technical.
- Strong design sensibility and ability to collaborate with designers, using tools like Photoshop, Illustrator, and Figma.
- Experience setting up marketing automations and data infrastructure for ongoing marketing operations.
- Knowledge of account-based marketing strategies.
- Familiarity with Meta Ads and Google Ads.
- Ability to prioritize a variety of tasks in a manner that enables timely completion.
Physical, Mental, and Environmental Demands - Working in a seated or standing position up to and exceeding eight (8) hours per day.
- Using a calculator, mouse, and keyboard and viewing computer screens.
- Using a telephone or virtual telephone via PC.
Schedule and Location - Schedule: This is a full-time position scheduled to work Monday-Friday, 8am-4pm in either Pacific or Eastern time, subject to change by business demands.
- Location: This is a remote-based position, but occasional travel may be required. Work must be performed in either California or Indiana.
Compensation - Salary: $75,000/annual to $100,00 annual, depending on experience.
- Medical, Dental, Vision, 401(k), Life, Accident, EAP, PTO, Holidays, Sick Time
ShipCalm participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. See more details
Job Tags
Full time, Worldwide, Monday to Friday,