Job Description

About Goodside Health:
Goodside Health provides comprehensive healthcare solutions across clinics, telemedicine, and SchoolMed programs. We are committed to delivering high-quality care to families and communities while supporting the growth and development of our service lines, including Primary Care and Well Care.

Position Summary:
The Marketing Manager serves as a player-coach responsible for leading messaging and outreach strategies across all channels. This role combines strategic planning with hands-on execution, partnering closely with the Digital Designer to deliver consistent, compelling campaigns. The Marketing Manager ensures brand alignment, drives awareness, and supports growth initiatives through effective marketing and communications.

Key Responsibilities:

• Develop and manage content for social media, email campaigns, partner communications, and community outreach

• Translate company services into compelling messages for families, school districts, providers, and community partners

• Coordinate with the Digital Designer to ensure visual and written content are aligned and campaign-ready

• Maintain and execute the campaign calendar across all channels

• Analyze engagement data and adjust campaigns to improve results

• Manage collateral, talking points, and marketing support for business development and clinic teams

• Coordinate marketing needs for events, conferences, and school district partnerships

• Ensure brand consistency across all platforms and materials

• Perform other related duties as assigned

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field

• Minimum of 3 years of marketing experience with demonstrated campaign management

• Excellent written and verbal communication skills, with the ability to craft persuasive content for multiple audiences

• Strong organizational and project management skills; able to manage multiple campaigns simultaneously

• Proactive, resourceful, and comfortable working independently and collaboratively

• Familiarity with digital marketing tools, social media platforms, and analytics dashboards

Preferred Qualifications:

• Experience in healthcare or pediatric marketing

• Supervisory experience

Work Environment & Physical Requirements:

• Hybrid office/remote environment with clinic visits and community-facing responsibilities

• Ability to lift at least 20 lbs, stand and walk for extended periods, and perform tasks requiring fine motor skills and visual acuity

Schedule:

• Full-time, standard business hours with occasional evenings/weekends for events

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